Hello all,
I just wanted to make you are all aware of a new campaign PETA are running in Jacksonville Florida.
I will copy and paste the recent article written on it
PETA’s new billboard campaign in Florida is raising eyebrows and ire among women and health groups. A drawing on billboards in Jacksonville depicts an obese woman with the phrase, “Save The Whales, Lose The Blubber: Go Vegetarian.”
In a press release, PETA stated:
A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini.
Anyone wishing to achieve a hot “beach bod” is reminded that studies show that vegetarians are, on average, about 10 to 20 pounds lighter than meat-eaters.
“Trying to hide your thunder thighs and balloon belly is no day at the beach,” says PETA Executive Vice President Tracy Reiman. “PETA has a free ‘Vegetarian Starter Kit’ for people who want to lose pounds while eating as much as they like.
Jessica at Feministing blasts the billboard as “fat-shaming” and that “PETA owes the residents of Jacksonville a serious apology.”
Holly at Deceiver states, “This is exactly what you would expect [from PETA] — no empathy for humans whatsoever, just a lot of B.S. about how vegetarianism will make fat people just a little bit less of a blight on humanity.”
PETA is known for its attention-grabbing tactics involving scantily clad-women, like this veggie dog eat-in on Capitol Hill that involved playboy playmates wearing only lettuce bikinis.
When asked to comment on the charges that the ad is sexist and mocking of overweight people, Ashley Byrne, a senior campaigner for PETA stated, “Our goal is help overweight Jacksonville residents – the best way to do that is to go vegetarian. We’re not trying to insult anyone. Vegetarians look and feel better than meat eaters. This is a life-saving message.”
When asked specifically if the billboard shames overweight people, Byrne stated, “If the billboard is shocking, hopefully it will gets people’s attention, and help them improve quality of life for themselves and their families…. it’s designed to help people.”
I’ve also attached the actual billboard.
As a size-acceptance reporter and activist I am alarmed to read this story. Not only is it misleading in terms of telling people if they become Vegetarian they will have a beach body - its also fuelling misconceptions on weight.
I know several Vegetarians who are plus-size and I wonder how they’d feel about this ad campaign.
I understand the need to promote a healthy eating - but by the same token, I do not agree with mothering, badgering, belittling and confusing people in order to do it.
I have a thought process that leads me to promoting living your life the way you want it. Yes; make choices available - but don’t thrust misleading information and hate down people’s throats in order to convey a point.
I have written to PETA via their website http://www.peta.org/mc/contactMedia.asp I am hoping others will do the same. I also hope NAAFA will pick up on this and take it to task.
We need balanced information and then we need to make the choices we wish to. Billboards like this insight more hatred and there is quite enough of that in this world.
Pretty heavy for my first post, but it had to be said.
Hope you’re all well.
Best,
Vanessa
vanessareece.com
