In May 2011, Children’s Healthcare of Atlanta (CHOA) began its Strong4life campaign. As part of this campaign, dozens of billboards appeared in the Metro Atlanta area portraying fat children.
The posters state things like “It’s hard to be a little girl if you’re not,” and “Chubby kids may not outlive their parents,” and “Fat kids become fat adults.”
We are not evaluating CHOA’s goal with the posters. We are opposing its method.
This shaming campaign is harmful to kids. It is a blunt message to parents at the extreme emotional expense of fat children. These posters are already creating breeding grounds for fat bullying and self-hatred by sanctioning both.
We stand and speak for the children who drive by these shocking posters daily but don’t have the power to say “STOP! This hurts!”
To put up a billboard combatting the emotionally destructive ones put in place by CHOA. A billboard that has a positive message, encourages health at all sizes without stigmatization and shows a different perspective telling all kids that they are valuable. And to do this, we need your help.
It costs $10,000 to put up this billboard for 2 months in a high-trafficked area of Atlanta. For every dollar you donate to The Billboard Project, we will match it up to $5,000. This is the More of Me to Love Match. But there are two challenges:
1. We must have at least 1000 donations (so even the smallest donations count)
2. We must reach $5,000 for us to match it with our $5,000.
Donate today so we can erect our poster and stand up to the public shaming of fat kids. Stand for a world in which all kids are taught healthy habits without feeling hated and worthless.
Read more about The Billboard Project in an interview with Ragen Chastain by clicking here.
We promote and spread the healthiness and happiness that you deserve through our welcoming community, certified experts and empowering programs. But More of Me to Love is more than the sum of its parts: it’s a lifestyle of living better and loving yourself. For more, check out the About page.